Color palettes are combinations of color that can be used as swatches for branding purposes. Color palettes create specific moods. The combination of the effects of each color creates emotions. Palettes can also remind people of places, cultures, or periods in time. Different age groups may be attracted to different color palettes. The appeal of certain colors should be taken into consideration when you are thinking about your target audience. Specific color palettes can be linked to certain industries and products. One color in itself has power to effect mood and emotion. Colors together create a whole other dimension of illusion.
