As I was driving I saw a new car wash and the logo symbol caught my eye. It was two swooping blue lines that formed the silhouette of a car. At the end of the line was a splash of water. I have seen something similar before but much more busy. This was a few elements that got the job done. The design caught my attention long enough for me to be interested in the building and the company. I love simple and effective designs in logos that point to the service the company provides. The correlation between the elements used and the service the company provides creates interest for the audience.