Trends in design come and go. One of the rules of design is to ignore fashion and not follow trends. This makes sense. If you try and create something that is based off current trends, it won’t be able to be used when that trend is out of style. Whereas if you create a brand or design that is unique, personal, and fitting towards the goal of the project it can be used any time. It’s better to create a style or in the case of working for a client, follow the style the client’s brand already has.