Choosing color is an important part of designing. The color you choose can effect how a message is received. It’s best to choose a color that best associates with the message you want to get across. Comparing colors can help you decipher what helps best communicate your message.
Changing the color changes the meaning. Abstract color and representational color are something to consider. Different colors influence different responses. Different feelings can be evoked by the tonal balance of an image. Color applied to typography is another thing that can be associated to the meaning.